Many people find thinking to be an unpleasant and effortful process.
Examples of common thinking errors are presented, such as misconceptions about Earth's orbit and a riddle involving the cost of a bat and ball.
These examples reveal that people often avoid thinking deeply about problems due to the discomfort it brings.
Two systems are introduced: System One (Gun) is quick and automatic, processing sensory information, while System Two (Drew) represents conscious thought and is slower but more careful.
Drew operates within working memory, which has limited capacity for novel information.
Chunking, or grouping information based on prior knowledge, allows for more efficient use of working memory.
Learning involves building larger chunks of information in long-term memory through active engagement and repetition.
Drew's effortful engagement can be seen in physiological responses like increased heart rate and pupil dilation.
Difficult tasks force Drew to work harder, leading to better problem-solving and memory retention.
Effective advertising and education strategies leverage Drew's need for clarity and effort to engage the audience and enhance learning.
2 comments